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• Retool is at the beginning stages of developing its visual identity, with room for growth and expansion in various aspects of the business. As a brand designer, you will play a crucial role in exploring and shaping future aesthetics. You will advocate for brand systems while also seeking opportunities to innovate and venture into new territories, experimenting with conceptual approaches for a brand that stands out in a crowded market of generic SaaS businesses. We are looking for someone who is not afraid to take risks and aims to capture the hearts and minds of software developers.
• In this position, you will collaborate with the marketing team to create visual assets for email marketing, events, landing pages, social media, paid digital advertising, slide decks, reports, whitepapers, one-pagers, and field marketing.
• Translate established brand systems into production-ready assets for strategic marketing campaigns.
• Assist in developing and maintaining a flexible brand system for Retool that can scale effectively.
• Work with the brand team to ensure that Retool's visual identity is consistently expressed across all touchpoints.
• Be a brand ambassador and advocate for globally-applicable design solutions.
• Present your design work to cross-functional teams, understanding their requirements and translating them into effective design solutions.
• Design iteratively, experimenting with different approaches based on user feedback.
• Maintain brand consistency across all marketing channels while also exploring new opportunities to enhance our visual system capabilities.
• Actively participate in design discussions at Retool, providing constructive feedback to design and product teams during critiques and reviews.
• Minimum of 4 years of experience in visual design, either in-house or at an agency.
• Proficiency in the formal elements of graphic design, including typography, color theory, layout, and composition, with basic skills in Figma.
• Strong passion for branding, demonstrated through a diverse portfolio showcasing work in various contexts with a focus on brand systems.
• Experience collaborating with motion designers to create animated visualizations as part of a brand system—individual motion design experience is a plus.
• Excellent communication skills and the ability to collaborate effectively with team members.
• Curiosity to stay updated on the latest design technologies and techniques, balanced with a desire to establish a unique, opinionated style rather than following trends.
• Ability to work closely with design, marketing, and business teams to translate project requirements, audience insights, and constraints into well-informed design decisions.
• Capacity to manage multiple projects simultaneously, prioritize tasks independently based on project goals, and thrive in a fast-paced, high-growth startup environment.
• Proactively seek feedback, and identify challenges and opportunities within your tasks.
• Comprehensive benefit package including medical, dental, vision, and 401(k) options.
• Generous benefits for all employees and the flexibility of a hybrid work environment.
• Compensation and benefits are subject to change in accordance with applicable compensation or benefit plans.
