Employer Brand Designer – Content Strategist

📋 Description

• Conceptualize and implement innovative strategies to showcase the organization's Employer Value Proposition (EVP) through engaging visual design, storytelling, and content creation

• Produce visual assets for job postings, recruitment events, and employer brand campaigns on various platforms including social media, career sites, and email campaigns

• Develop multimedia content that highlights the company's culture, values, and work environment to attract top-tier talent

• Create promotional materials that bolster recruitment efforts and showcase organizational accomplishments

• Collaborate with recruitment marketing and employer brand teams to ensure consistency in external content reflecting our EVP and brand identity

• Design creative assets like screensavers and visual materials to support key initiatives and campaigns

• Create graphics for internal newsletters and digital communications primarily using Canva

• Coordinate with Talent, Marketing, and Leadership teams to align content with our EVP and brand standards

• Assist in organizing and managing content assets for accessibility and consistency

• Uphold brand integrity across all touchpoints through strategic design and messaging

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Human Resources, or a related field

• Minimum of 6-7 years of relevant experience required

• Preferred: 8-10+ years of experience in content marketing or recruitment marketing

• Proficient in visual design using Canva and Adobe Creative Suite

• Experience in video content creation and editing

• Strong writing, editing, and proofreading skills

• Previous experience in healthcare is highly desirable

• Familiarity with project management tools like Wrike

• Ability to craft compelling content for both external candidates and internal employees

• Collaborative mindset with the ability to work effectively across departments and with multiple stakeholders

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Health care and dependent care flexible spending accounts

• 401(k) retirement savings plan with a company match

• Paid time off (PTO) begins accruing immediately upon start date at a rate of 15 days per year

• Ten company-paid holidays per year