Content and Creative Manager – Senior Manager

📋 Description

• Strategize and oversee the content calendar on various key platforms such as social media, blog, website, email, and newsletters, with a strong emphasis on video storytelling.

• Develop and publish engaging content in various forms including posts, videos, case studies, blogs, and marketing materials.

• Craft, edit, and tailor content for different channels to maintain a consistent brand voice.

• Repurpose successful content and experiment with new ideas to expand reach and influence.

• Establish systems that facilitate easy access, sharing, and repurposing of content within marketing and other departments.

• Manage Waymark's social media presence on major platforms by strategizing, creating content, posting, and engaging with the audience.

• Design and implement social media campaigns that support overall marketing objectives and highlight Waymark's products, clients, and team.

• Produce original social media content - from posts and visuals to short videos - that capture attention and encourage interaction.

• Collaborate with colleagues to surface compelling narratives, amplify campaigns, and share company updates.

• Monitor performance metrics and adjust strategies based on insights and industry trends.

• Assist in integrated marketing campaigns - from product launches to webinars and events - through creative storytelling and content creation.

• Collaborate with Sales and Customer Success teams to create training materials and showcase customer success stories.

• Coordinate with freelancers and creative partners to scale production as necessary.

⛳️ Requirements

• 4–7 years of experience in content marketing, creative strategy, or brand marketing (preferably in B2B SaaS or creative tech).

• Previous experience in a startup or early-stage company where you have initiated programs from the ground up.

• A natural storyteller who enjoys experimenting with different formats and platforms.

• Strong writing, editing, and creative production abilities.

• In-depth knowledge of social media platforms and factors that drive engagement.

• Experience collaborating with design and growth teams across functions.

• Enthusiastic about developing new initiatives rather than just maintaining existing ones.

• Bonus: Familiarity with design, video production, AI tools, or creative SaaS platforms.

🏝️ Benefits

• Competitive salary and benefits package

• Opportunities for professional growth and development

• Dynamic and collaborative work environment

• Chance to work with a diverse and talented team

• Flexible work arrangements