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• Take the lead in developing and producing all creative work for NASM, ensuring it is insightful, motivating, and sets us apart from the competition.
• Use creative storytelling to differentiate our brand and capture the hearts and minds of potential consumers.
• Create work that stands out with its freshness and creativity.
• Collaborate with the VP Marketing and Director of Product and Brand Marketing to implement our new brand strategy.
• Ensure that our creative work in fitness, nutrition, and membership drives sales.
• Manage campaigns across paid, owned, and earned channels.
• Oversee all aspects of video production for our projects.
• Work with our brand agency to enhance our creative work and maintain brand standards.
• Lead and develop a high-performance team to promote innovation and collaboration.
• Gain deep insights into our business and consumers to create persuasive work.
• Report progress on key brand metrics with the Director of Brand and Product Marketing.
• Stay updated on industry trends and technologies to keep our marketing strategies effective.
• Utilize AI tools to enhance creative output and streamline processes.
• Manage multiple content workflows and prioritize projects effectively.
• Develop creative roadmaps that align with business objectives.
• Collaborate with the product development team to create assets for product launches.
• Bachelor's Degree required
• Minimum 8 years' experience in creative roles for national consumer brands, preferably in retail/ecommerce.
• Passion for fitness and wellness.
• Ability to inspire and lead teams towards achieving challenging goals.
• Open to feedback and collaboration to enhance work quality.
• Experience working with top-tier creative agencies.
• Strong understanding of UI/UX principles.
• Proficiency in design and workflow tools like Figma, Wrike, Adobe Creative Suite, etc.
• Strong problem-solving skills and a curious mindset.
• Ownership mentality with a drive for success.
• Positive attitude towards possibilities in a fast-paced environment.
• Flexible and generous paid time off
• Competitive medical, dental, vision, and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement
