Creative Director, Producer – Direct Response

📋 Description

• Collaborate with copywriters to ensure visual alignment with messaging for VSLs and ads.

• Generate and present innovative concepts, hooks, and storytelling frameworks to enhance conversions.

• Oversee occasional attendance or production of shoots to uphold creative vision.

• Source and oversee user-generated content (UGC) for campaign purposes.

• Supervise editors throughout the post-production process, including video editing, graphics, and sound.

• Provide thorough feedback and revisions to maintain high-quality, performance-oriented content.

• Manage the creative pipeline from brainstorming to final delivery.

• Ensure adherence to deadlines and optimize assets for testing and scaling.

• Collaborate with marketing to analyze creative performance and make data-driven iterations.

⛳️ Requirements

• Minimum 5 years of experience in creative direction, production, or related field within the direct response industry, particularly in health and wellness.

• Demonstrated track record of developing and implementing successful creative concepts.

• Hands-on experience in production, including working with crews, talent, and UGC creators.

• Proficient in editing workflows and providing constructive feedback to editors.

• Exceptional organization and communication skills with the ability to manage multiple projects and stakeholders.

• Blend of creative vision and analytical thinking to craft compelling stories that drive sales.

🏝️ Benefits

• Health insurance

• Flexible working hours

• Professional development opportunities