Director of Brand Design, B2B

📋 Description

• Responsible for evolving and enhancing Fluent’s brand identity, voice, and visual systems with a focus on B2B.

• Develop and maintain brand guidelines to ensure consistency and scalability across teams.

• Collaborate with leadership to align brand direction with company strategy and B2B market positioning.

• Innovate ways for the brand to engage with business audiences effectively.

• Create marketing assets including B2B campaign creative, website visuals, and demand-gen collateral.

• Produce sales enablement and thought-leadership materials for enterprise and business audiences.

• Generate creative concepts for campaigns targeting B2B audiences.

• Work with various teams to deliver cohesive narratives through marketing assets.

• Mentor junior designers, offering feedback and growth opportunities.

• Help establish workflows and standards to elevate the design team's quality.

• Foster a collaborative environment that balances creativity with efficiency.

• Act as the creative and brand partner for Marketing, Product, and other teams as necessary.

• Translate business objectives into brand and design solutions that resonate with B2B audiences.

• Provide brand education and guidance to stakeholders for effective application of guidelines.

• Clearly communicate design rationale and creative decisions to cross-functional partners.

• Develop scalable templates, design systems, and creative processes for speed and consistency.

• Manage design intake and execution using project management tools for visibility and accountability.

⛳️ Requirements

• 8 - 10 years of experience in B2B marketing and brand design, preferably in high-growth settings.

• Strong portfolio demonstrating strategic brand systems and high-quality design execution in B2B campaigns.

• Experience in managing and mentoring junior designers with a collaborative leadership style.

• Proficiency in design tools like Figma and Adobe Creative Suite, creating marketing-ready assets in Google Slides and Canva.

• Familiarity with HubSpot for campaign deployment and Asana (or similar) for creative workflow management.

• Ability to translate business strategy into brand narratives and creative assets for business audiences.

• Exceptional attention to detail, visual storytelling, and consistency in deliverables.

• Comfortable handling multiple priorities in a fast-paced environment with tight deadlines.

• Strong communicator and collaborator across functions.

• Self-motivated with a balance of long-term vision and immediate execution needs.

• Bachelor’s Degree or equivalent experience, with knowledge of data analysis and interpretation.

🏝️ Benefits

• Competitive compensation

• Opportunities for career and professional growth

• New headquarters fostering collaboration with an open floor plan

• Health, dental, and vision insurance

• Pre-tax savings plans and transit/parking programs

• 401K with competitive employer match

• Volunteer and philanthropic activities year-round

• Educational and social events

• Exciting chance to work for a high-performing marketing company!