Principal UX/UI Designer – Web Experience Strategy

📋 Description

• Develop and enhance the comprehensive UX vision, principles, and key experiences for consumer-oriented web products.

• Evaluate user requirements, technical possibilities, and limitations to determine the optimal design approach within project timelines and budget constraints.

• Lead collaborative efforts with engineering, analytics, product, content, and marketing teams to ensure seamless experiences.

• Advocate for design systems, reusable patterns, and scalable component frameworks in collaboration with engineering departments.

• Implement AI-driven UX patterns like personalization, conversational interfaces, and agent-supported journeys.

• Conduct competitive research, heuristic evaluations, and user studies to identify opportunities and pain points.

• Develop journey maps, personas, storyboards, and frameworks linking user behaviors to business goals.

• Establish measurable UX success metrics and guide teams towards data-driven decision-making.

• Research user behavior across web platforms to understand navigation, discovery, and content consumption.

• Create and manage sitemaps, user flows, IA models, and navigation structures.

• Define taxonomy, metadata standards, and content hierarchies for consistency across digital touchpoints.

• Present insights, design strategies, and recommendations to senior leadership, including VP- and GM-level executives.

• Influence roadmaps and planning processes through frameworks and best practices.

• Foster a design-centric culture focused on experimentation, data insights, and user-centric approaches.

• Establish accessibility, performance, usability, and content quality standards.

• Develop and maintain design governance resources such as pattern libraries, UX guidelines, and operational playbooks.

• Collaborate with operations and vendor management to ensure external agencies deliver high-quality, UX-aligned work.

⛳️ Requirements

• Bachelor’s degree in Computer Science, Human-Computer Interaction, Design, or a related technical field.

• Over 10 years of UX/UI design experience focusing on web-based digital products.

• Proficiency in user research, information architecture, design systems, and responsive UI development.

• Demonstrated expertise in data-driven and hypothesis-driven design methodologies.

• Experience working in cross-functional settings with engineering, analytics, and product teams.

• Strong communication and presentation skills, particularly when engaging with leadership.

• Ability to translate complex requirements into intuitive interface designs.

🏝️ Benefits

• Medical, dental, and vision coverage

• Flexible Spending Account

• 401k program

• Competitive PTO offerings

• Parental Leave

• Opportunities for professional growth and development