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Fluent, Inc

Senior Product Manager – AdTech, Platform, UX

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Fluent, Inc

📋 Description

• Take charge of the vision, requirements, and launch of our AdTech backend and front-end capabilities' next evolution.

• Develop a detailed product roadmap for internal Publisher, Advertiser, and Marketplace views to effectively manage the business.

• Conduct interviews and document discovery calls with stakeholders to identify genuine pain points and problems to be addressed in your roadmap.

• Collaborate with our CTO, CPO, and VP of Engineering to enhance coding efficiency and reduce defects using AI tools like Claude, Co-pilots, Cursor, Replit, etc.

• Establish and manage the product intake process to gather stakeholders' input and align on their pain points using your PM principles to strategically analyze requests.

• Utilize an AI-first productivity approach to generate wireframes, share prototypes, and synthesize pain points before proposing solutions.

• Define success metrics using quantitative and qualitative data.

• Support commercial teams by providing clear communication on execution plans, releases, and conducting training sessions.


⛳️ Requirements

• Minimum 5 years of relevant Product Management Experience, with a strong background in front end UX Design.

• Demonstrated experience in leading product strategy and roadmap in the AdTech sector (publisher placements and advertiser campaign management).

• Proficiency and readiness to adopt an AI-first approach across all productivity aspects (PMs & Engineering).

• Ability to execute a roadmap by engaging with internal platform & front-end engineers, data engineers, data scientists, operational, and commercial team stakeholders.

• At least 2 years of relevant digital advertising or related experience.

• Familiarity with performance marketing metrics such as CTR, CPC, CPA, ROAS, etc.

• Conceptual understanding of Agentic AI and the necessary platform/functionality to support Human and Autonomous Agent users.


🏝️ Benefits

• Competitive compensation

• Abundant career and professional growth opportunities

• New Headquarters with an open floor plan to enhance collaboration

• Health, dental, and vision insurance

• Pre-tax savings plans and transit/parking programs

• 401K with a competitive employer match

• Volunteer and philanthropic activities throughout the year

• Educational and social events

• The exciting opportunity to work for a high-performing performance marketing company!

Fluent, Inc
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