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Paddle

Brand Design Lead

at

Paddle

📋 Description

• Take the lead in developing major brand campaigns, launches, and standout moments.

• Transform brand and marketing strategies into impactful visual storytelling across various channels.

• Work closely with the Creative Head and Copywriter to brainstorm and implement integrated campaigns.

• Establish motion principles, visual guidelines, and system standards to bring the brand to life dynamically.

• Guide and motivate internal and external designers to elevate creative quality and design systems.

• Collaborate with Marketing, Product, and People teams to maintain brand consistency and effectiveness.

• Push creative boundaries while prioritizing clarity, scalability, and storytelling.

• Explore new tools, AI, and automation to enhance creativity and efficiency.


⛳️ Requirements

• Must be a conceptual designer with a solid background in campaign development and motion design.

• Experience working on impactful brand and campaign systems either in-house or at an agency.

• Proficiency in Figma, motion tools (e.g., After Effects), and comfortable leading creative partners.

• Passionate about quality, clarity, and coherence in design to ensure scalability without losing uniqueness.

• Ability to balance creative vision with operational effectiveness.

• Collaborative, proactive, and confident in presenting to senior stakeholders.

• Curiosity about new creative technologies, AI, and scalable design systems.


🏝️ Benefits

• Comprehensive benefits package including competitive salaries, stock options, retirement plans, private healthcare, and well-being programs.

• Unlimited vacation days.

• 4 months of paid family leave for all genders.

• Investment in continuous learning with an annual learning fund and ongoing training opportunities.

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