Performance Art Director

📋 Description

• Present and convey innovative ideas to clients, clearly explaining rationale and performance strategies

• Work closely with client stakeholders to collect feedback and enhance creative direction

• Create and develop performance-oriented creative content for various paid channels (e.g., Meta, TikTok, YouTube, display)

• Lead the development of advertising assets including static, video, and motion content

• Collaborate with growth, paid media, and copy teams to ensure alignment on strategy and messaging

• Establish creative testing frameworks and make adjustments based on performance data

• Analyze creative performance and optimize based on insights

• Provide guidance on visual direction, storytelling, and brand consistency throughout campaigns

• Work closely with designers, editors, and creators to bring concepts to fruition

• Stay informed about creative trends, platform best practices, and emerging formats

⛳️ Requirements

• Ability to confidently present and pitch creative work to clients and stakeholders

• Strong communication skills with a track record of incorporating client feedback into creative executions

• Impressive portfolio of performance-driven creative work across digital platforms

• Experience in leading creative strategy for paid acquisition campaigns

• Capability to balance brand storytelling with performance optimization

• Experience collaborating closely with growth and paid media teams

• Familiarity with platform-specific creative best practices (Meta, TikTok, YouTube, etc.)

• Strong visual design and art direction abilities

• Capacity to iterate quickly and test multiple creative variations

• Comfortable working across diverse industries and brand styles

🏝️ Benefits

• Collaboration with client stakeholders to gather feedback and refine creative direction

• Flexible work arrangements

• Professional development opportunities