Creative Director, Video Production and Performance Marketing

📋 Description

• Spearhead the creative strategy for direct response campaigns spanning video, paid media, email, and landing pages

• Work closely with Performance Marketing, Copywriting, and Media Buying teams to ensure the success of customer acquisition funnels

• Create and enhance creative assets for VSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages

• Conduct rapid testing and optimization – lead creative split tests and performance evaluations to boost CTR, CVR, AOV, and LTV

• Keep abreast of creative trends, customer behavior, and competitor campaigns in the online golf and training industry

• Report directly to the CMO & COO

⛳️ Requirements

• 5–10+ years of experience in direct response creative leadership, preferably in digital coaching, online courses, or eComm

• In-depth knowledge of customer acquisition funnels, CRO, and behavioral triggers

• Proven track record of successful VSLs, ads, emails, and landing pages that generated multimillion-dollar revenue

• Familiarity with creative performance analytics, funnel metrics, and A/B testing

• Experience managing in-house creatives and freelance designers/editors

• Passion for golf and understanding of the target audience

• Right to Work in Country: USA Citizen

🏝️ Benefits

• Competitive salary + performance bonus + benefits

• Remote-first USA-based position

• Significant impact within a high-growth $100MM+ brand

• Fast-paced, agile, entrepreneurial team environment