Digital Marketing Asset Designer II

Overview

As the Marketing Graphic Designer + Product Art/Image Support Specialist, you’ll play a key role in developing and optimizing creative assets across product imagery, marketing, and ad creative. This position requires strong design skills, attention to detail, and proficiency in a variety of design tools to support high-quality content across multiple channels.

Responsibilities

Ad Creative Development

• Design and creative assets for Meta platforms, using Canva for flexibility and consistency. Familiarity with Airtable for input management is preferred.
• Perform video editing using Adobe Premiere Pro and CapCut to enhance visual storytelling.
• Stay updated on industry trends, regularly reviewing competitor ads in the Facebook Ads Library for new ideas and standards.

Email Creative Design + Support

• Design and prepare graphics for emails, directly inputting them into Klaviyo. Canva experience is essential, while Klaviyo training will be provided.
• Develop templates for quick email graphic creation and content deployment.
• Monitor industry trends and review competitor emails (e.g., Milled.com) to ensure email creatives are engaging and current.
• Collaborate with Email/SMS role for A/B Testing of graphics

On-Site Graphics and Packaging

• Design on-site graphics, including desktop and mobile hero banners, to optimize the website's visual appeal.
• Create packaging assets (e.g., inserts, mailer bags) that align with brand standards and enhance customer experience.
• Collaborate with the Creative Director to ensure all assets reflect brand identity and campaign objectives.

Event Collateral Design

• Design brand collateral for events, including signage, flyers, and tradeshow posters, aligning with brand guidelines and campaign objectives.

Collaborative Campaign Development

• Conceptualize Multi-Channel Campaigns: Partner with the marketing team to brainstorm and develop cohesive creative concepts for campaigns that span digital, email, social media, and on-site platforms.
• Collaborate on Content Calendars: Work with the content team to ensure that visual assets align with content schedules and marketing objectives, ensuring timely execution across all channels.

Product Art Creation

• Develop or source original art for graphic collections (licensed and non-licensed) based on campaign and product needs.
• Finalize production-ready art and upload assets to print warehouse systems for distribution.

Product Image Management

• Perform image retouching, including simple edits (removing dirt or minor imperfections) and advanced retouching (such as garment color adjustments).
• Format images to meet web specifications, ensuring clarity, consistency, and optimal file naming.
• Prepare PSD files for production use, running scripts via Photoshop plugins as necessary.

Marketing Image Creation

• Produce marketing visuals for use across channels, optimizing assets for various formats and purposes.
• Create tailored images for specific needs, such as multi-person or multi-team visuals with art and brand elements accurately mocked.

Programs :

Adobe Photoshop , Adobe Illustrator, Canva, Premier Pro, Capcut, Airtable, Slack, Dropbox

Skills :

Graphic Design: Strong foundational design skills, including color theory, typography, layout, and composition.

Image Retouching and Editing: Expertise in photo editing, including basic (removing small imperfections) and advanced techniques (such as color adjustments and mockups).

Branding and Visual Consistency: Ability to create visuals that adhere to brand guidelines and maintain a consistent look and feel across all platforms.

Video Editing and Animation: Proficiency in video editing (using tools like Premiere Pro and CapCut), with a good eye for dynamic visuals and basic animation skills to create engaging content.

Packaging Design: Experience in designing packaging materials (inserts, mailers, etc.) that align with brand identity and enhance the customer experience.

Software Proficiency: Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and video editing software (Premiere Pro, CapCut). Familiarity with automation tools or plugins in Photoshop for efficient asset management.

File Management and Optimization: Strong skills in organizing and formatting files for web and print, ensuring they meet technical specifications (resolution, file size, color profile) for different platforms.

Digital Asset Management: Ability to use cloud storage tools (e.g., Dropbox, Google Drive) and follow naming conventions for easy retrieval and team collaboration

Email Marketing Design: Familiarity with email marketing design and experience using Klaviyo (or a similar platform) to create and deploy email creatives effectively.

Time Management: Ability to manage multiple projects with overlapping deadlines, prioritizing tasks to meet production schedules.

Attention to Detail: Strong focus on details, ensuring all assets are error-free, meet brand standards, and are properly formatted.

Communication and Collaboration: Excellent communication skills for working with cross-functional teams, understanding project briefs, and incorporating feedback effectively.

Project Tracking and Reporting: Experience with project management tools like Airtable, Asana, or Trello to manage task progress, meet deadlines, and document design changes or updates.

Trend Awareness and Adaptability: Ability to stay updated on design, marketing, and social media trends, quickly adapting styles or approaches based on industry changes.

Creative Problem Solving: Strong problem-solving skills for finding creative solutions when faced with design or production challenges.

Learning New Tools and Techniques: Willingness to learn new tools, design techniques, or methods to stay efficient and relevant in the role.

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