Ad Creative Manager - Paid Social

📋 Description

• Isla Marketing is a fast-growing performance marketing company specializing in high-intent lead generation through social media advertising.

• You will be directly responsible for managing our ad creative process from concept to production to performance analysis.

• Your focus will be on developing, testing, and optimizing ads that convert.

• You will not handle ad buying or audience targeting, but you will work closely with our media buyers to align creative strategy with performance goals.

• Oversee the entire ad creative process —from ideation to execution—ensuring a steady flow of high-performing video and image ads.

• Maintain an organized creative pipeline and ensure we always have fresh ads in rotation.

• Track CTR, CPA, ROAS , and other key metrics to determine what creative strategies work.

• Identify ad fatigue and proactively refresh ad variations.

• Continuously test new ad formats, styles, and messaging angles to improve results.

• Research competitor ads and emerging trends in paid social advertising.

• Ensure our ad creatives stay fresh, engaging, and ahead of the competition .

🎯 Requirements

• 3+ years experience in ad creative production for Facebook/Instagram paid social .

• Strong understanding of direct response advertising and ad psychology .

• Proven ability to manage a creative team and deliver high-performing content at scale.

• Hands-on experience producing, optimizing, and iterating paid social ad creatives.

• Comfortable interpreting performance data (CTR, CPA, ROAS, etc.) and applying insights to improve creative execution.

• Highly organized and process-driven—able to manage multiple projects and meet tight deadlines.

• Ability to take initiative, execute quickly, and adapt based on results .

• Experience with UGC-style ads, direct response ads, and AI-enhanced video production is a plus.

🏖️ Benefits

• Lead creative production for a fast-growing performance marketing company.

• Directly impact ad performance by driving creative testing and iteration.

• Be part of a highly optimized paid social team , working alongside our media buyer.

• Experiment with cutting-edge creative strategies and formats.