Digital Designer - Email

📋 Description

• Create visually appealing email assets (templates, banners, graphics) optimized for Klaviyo

• Develop and oversee automated email flows and sequences, ensuring mobile responsiveness and personalized content

• Produce HTML/CSS code for the designed assets

• Conduct A/B tests on visual and messaging components to boost open rates, click-through rates, and conversions

• Analyze campaign performance metrics (open, click, and conversion rates) and refine designs based on insights

• Uphold and enhance a contemporary design system with a focus on clean layouts, vibrant color schemes, and brand uniformity

• Design landing pages, promotional materials, and web banners in line with marketing objectives

• Collaborate closely with marketing and product teams to ensure cohesive campaigns across various channels

• Enforce brand guidelines across all digital and print design touchpoints

⛳️ Requirements

• Demonstrated proficiency in Klaviyo, including custom flows, segmentation, and campaign creation

• Strong grasp of HTML/CSS for email design, emphasizing responsiveness and cross-platform compatibility

• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and other modern design tools

• Portfolio showcasing email designs, landing pages, and digital marketing materials with a contemporary aesthetic and attention to detail

• Understanding of email marketing UX/UI principles, customer engagement tactics, and email compliance standards

• Ability to analyze email performance data and implement enhancements to visual content

• Excellent communication skills and the ability to collaborate effectively with cross-functional teams

• Bonus: Familiarity with Dreamweaver, Quark, or motion graphics tools

🏝️ Benefits

• Competitive salary

• Health and dental insurance

• 401(k) retirement plan

• Paid time off and holidays

• Opportunities for professional development and growth