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• We are seeking a dynamic, inquisitive, and ambitious designer who is eager to leave a mark in data-driven advertising.
• Your role will involve bringing concepts to life on various platforms such as LinkedIn, Meta, YouTube, and TikTok, creating visuals that captivate viewers and deliver tangible results.
• This position is ideal for individuals keen on expanding their skills, experimenting, and showcasing their talents in a fast-paced setting where design plays a crucial role in business success.
• Collaborating closely with diverse teams, you will be tasked with designing and deploying creative assets for A/B testing and optimization strategies to meet our clients' business goals.
• The perfect candidate should possess a robust design portfolio, exceptional communication skills, and the ability to thrive in an agency environment working with prominent brands.
• Develop engaging design elements like ad sets and landing pages, grounded in data to enhance digital marketing metrics.
• Create motion graphics and concise videos tailored for social media ads, including platforms like LinkedIn, Instagram, and YouTube.
• Transform existing video content into high-performing ad units optimized for specific platforms, aspect ratios, and viewer attention spans.
• Coordinate with media and content teams to align motion graphics with audience insights and campaign objectives.
• Assist in enhancing our marketing efforts with innovative creative solutions that set us apart.
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to diverse audience segments and platforms.
• Work collaboratively with internal and client teams to grasp business objectives, target audiences, and relevant data points for A/B testing and data-driven designs.
• Design and execute A/B tests and experiments utilizing CRO tools like Optimizely, Unbounce, and/or Crazyegg.
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design choices.
• Continuously refine designs based on feedback, data insights, and testing outcomes.
• Manage multiple design projects simultaneously, ensuring effective communication with project management and internal stakeholders.
• Stay informed on industry trends, best practices, and emerging technologies related to CRO and user experience design.
• 1-3 years of graphic design experience, focusing on performance-driven creative and CRO.
• 1 year of experience in motion graphics.
• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
• Basic video editing and motion graphics skills using tools like Adobe Premiere Pro, After Effects, or similar software.
• Strong communication and collaboration abilities, working effectively with cross-functional teams.
• Familiarity with performance marketing metrics such as A/B Testing, CRO Analytics, Heatmapping, and designing for performance-oriented campaigns.
• We offer a competitive living wage at Abe; The annual base salary range for this role in the United States is $70,000- $80,000 USD.
• Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Mental health support with access to certified therapists through Spring Health and a membership to Headspace.
• Physical well-being programs including physical therapy through Omada, fertility support through Carrott, Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.
• Generous time-off policies, including Unlimited PTO, Paid Company Holidays, Birthday Off, and Paid Parental Leave.
• Financial benefits like Traditional and Roth 401(k) with a 3% company match.
• Annual bonus opportunities based on tenure, scaling in total amount over time.
