Creative Director, GenAI

📋 Description

• Drive GenAI-Enhanced creative excellence.

• Establish the benchmark for quality and innovation in GenAI-powered advertising, guiding the creative journey from concept to completion.

• Supervise the entire production of GenAI content: providing direction on concept, copy, design, image/video creation, and finalization.

• Cultivate an environment of experimentation and knowledge sharing; keep the team updated on GenAI trends and best approaches.

• Motivate, mentor, and nurture a team of GenAI Art Directors and Creators; offer guidance and technical expertise.

• Promote knowledge exchange, organize regular reviews, and foster growth and a positive collaborative atmosphere.

• Perform continuous assessments to pinpoint areas for development, boost team morale, and enhance creative skills.

• Collaborate with Account teams to interpret client briefs, propose GenAI-driven solutions, and enlighten stakeholders on GenAI’s capabilities and constraints.

• Demonstrate expertise in BRANDTECH+ through transparent processes and successful case presentations to clients and internal stakeholders.

• Contribute to business expansion by showcasing GenAI’s creative potential to clients and identifying opportunities for increased involvement.

• Work closely with resource teams to efficiently allocate resources and ensure the right skills are utilized for projects.

• Uphold client brand standards in all creative outputs, acting as a diligent brand protector and ensuring consistency.

• Collaborate with Product and Training teams to explore, test, and enhance new GenAI tools, workflows, and features.

• Provide constructive feedback, advocate for responsible GenAI deployment, and support the implementation of new techniques and innovations.

⛳️ Requirements

• Must possess high creativity with a solid background in traditional (non-AI) advertising.

• Minimum of 8 years of experience as a creative director.

• Proven track record of delivering digital advertising solutions in real-world scenarios.

• Demonstrated expertise and hands-on experience with GenAI tools (e.g., ChatGPT, Midjourney, Adobe Firefly, etc).

• In-depth understanding of GenAI techniques: prompting, model selection, multi-stage workflow integration, and creative fine-tuning.

• Keen attention to detail to evaluate GenAI-generated outputs and make corrections through prompt refinement or editing tools.

• Sound judgment in assessing briefs and identifying opportunities to integrate GenAI for efficiency and impact.

• Passion for AI and emerging technologies.

• Proficiency in Adobe Creative Cloud and related creative software.

• Exceptional leadership and team-management skills; ability to inspire, influence, and develop diverse teams.

• Previous agency experience preferred; comfortable leading complex, cross-functional creative initiatives.

• Excellent written and verbal English communication skills, with experience in public speaking, presenting, and client interactions.

• Collaborative, solution-focused mindset with a positive outlook on GenAI’s creative possibilities.

• Strong business acumen; capable of balancing creative aspirations with business goals.

• Up-to-date knowledge of the ethical and legal implications of GenAI in advertising.

• Willingness to be hands-on and detail-oriented while also operating strategically.

• Proficiency in Microsoft Office and other business tools.

🏝️ Benefits

• Competitive salary and benefits package.

• Opportunities for professional development and growth within a dynamic team.

• Chance to work on cutting-edge GenAI projects and shape the future of advertising.