Associate Creative Director, Advertising & Content

📋 Description

• Responsible for developing and implementing creative content for paid advertising campaigns on various platforms such as Meta, Google, TikTok, YouTube, and more

• Lead the creation of engaging ad content, including videos and static ads, for ongoing and seasonal campaigns as well as new product launches

• Analyze performance data of creative content to optimize return on ad spend

• Craft compelling narratives related to health optimization, peak performance, and wellness while adhering to regulatory guidelines

• Maintain brand consistency across different channels while customizing content for specific platforms

• Provide clear guidance to internal creative teams and external agencies

• Collaborate with various teams to ensure alignment on creative strategies and execution

• Present creative concepts and results to senior management and stakeholders

• Oversee the end-to-end production process of creative projects

• Manage multiple projects simultaneously to ensure timely delivery and quality

• Develop templates and standardized creative formats

• Ensure all creative assets meet platform requirements and compliance standards

• Utilize AI tools for ad creation and optimization

• Stay informed on industry trends to enhance creative work

• Regularly analyze ad performance and use insights to improve creative strategies

• Conduct A/B testing on various creative elements to enhance effectiveness

• Stay updated on platform changes and best practices in creative development

⛳️ Requirements

• Minimum of 6 years experience in creative roles, preferably in direct-to-consumer brands

• Demonstrated track record of creating successful paid advertising content across digital platforms

• Strong knowledge of direct response marketing and conversion optimization

• Experience managing creative teams and external vendors

• Proficiency in Adobe Creative Suite, Figma, and video editing software

• Familiarity with AI tools and AI-powered ad creation platforms

🏝️ Benefits

• Comprehensive benefits package including medical, dental, vision, and life insurance

• Flexible vacation and time-off policies promoting work-life balance

• Stock options with extended exercise window for long-serving employees

• Opportunity to contribute to improving people's health and well-being

• Dynamic work environment with room for growth opportunities