Paid Social Graphic Designer

📋 Description

• Forbes Advisor is looking for a Paid Social Graphic Designer to create high-performing static ads that drive measurable ROI in paid social campaigns.

• You will work in Health, Insurance, and Financial Services verticals, collaborating with the Creative Strategy Lead and media buying team to produce engaging designs for Facebook, Instagram, and TikTok.

• Utilize AI design tools, stock imagery, and custom elements to quickly develop and optimize ads that stand out and drive conversions.

• This role is crucial for maximizing advertising spend efficiency and scaling successful creative across different brands and offers.

• Design and optimize static ads for click-through and conversion across various verticals.

• Translate creative briefs into compelling ad concepts ready for launch.

• Use AI-powered design tools and stock assets to speed up production.

• Stay updated on platform trends and competitor ads to generate new creative ideas.

• Ensure designs adhere to brand guidelines and best practices for social media ads.

• Adapt and optimize designs for different aspect ratios and placements.

• Analyze performance data to run creative tests and improve designs.

• Collaborate with teams to ensure timely delivery of ad assets.

• Maintain flexibility in working hours to accommodate global time zones.

⛳️ Requirements

• Proven experience as a graphic designer in paid advertising, preferably in performance marketing, ecommerce, affiliate, or lead generation.

• Portfolio demonstrating successful paid social static ads for Facebook and/or TikTok.

• Strong understanding of paid social advertising principles and static ad engagement strategies.

• Experience with AI tools for creative production.

• Ability to adapt style to different brand voices and identities.

• Proficiency in design tools like Adobe Photoshop, Illustrator, Canva, or Figma.

• Attention to detail in work that meets brand standards consistently.

• Familiarity with project management tools like Trello or Airtable is a bonus.

• Excellent communication skills and ability to collaborate cross-functionally.

• Strong time management skills to deliver creative on time in a fast-paced environment.

🏝️ Benefits

• Competitive salary

• Medical, dental, and vision coverage

• 35 Days of PTO (Including Bank Holidays)

• Day off the 3rd Friday of every month

• Disability coverage

• Employee assistance program

• Paid parental leave program