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First American

Sr. Marketing Specialist - CRO/UX Optimization (Remote)

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First American

📋 Description

• Lead the development and implementation of a holistic CRO strategy to drive user acquisition, conversion, and retention.

• Take ownership of the experimentation roadmap by identifying opportunities, outlining test plans, and conducting A/B and multivariate tests using Optimizely to validate design decisions.

• Work closely with design, development, and content teams to incorporate UX and functionality enhancements based on test findings.

• Collaborate with Analytics to establish KPIs, construct a measurement framework, predict performance, and assess test outcomes.

• Analyze site performance and user behavior to formulate data-driven hypotheses and identify optimization possibilities throughout the customer journey.

• Assist in establishing and expanding web optimization and experimentation processes to improve team efficiency and productivity.


⛳️ Requirements

• Minimum of 3 years of experience in UX/UI design and CRO initiatives within a direct-to-consumer environment.

• Hands-on familiarity with tools like Optimizely (A/B testing), Google Analytics, Hotjar, and business intelligence platforms like Fabric.

• Strong background in hypothesis-driven experimentation and conducting tests at a large scale.

• Proficient understanding of web technologies including UX best practices, SEO, domain management, HTML, CSS, and JavaScript.

• Excellent communication skills with the ability to effectively communicate strategies and insights across diverse teams.

• Impressive portfolio showcasing UX/UI projects and outcomes from testing/experimentation.


🏝️ Benefits

• Attractive benefits package including medical, dental, vision, 401k, PTO/paid sick leave.

• Opportunity to participate in the Employee stock purchase plan.

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