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• Responsible for designing new CRO landing pages for assigned brands, including First Order redesigns and performance-driven variations tailored to each brand.
• Manage all web design for assigned brands to ensure fresh, consistent, and conversion-ready experiences across campaigns and site surfaces.
• Create visually compelling storytelling to simplify complex concepts like form factor, bioavailability, and scientific information in premium, playful, and easily digestible ways.
• Develop and maintain a flexible, scalable design system to ensure consistency and speed across pages and launches.
• Design and implement new pages and campaign updates for assigned brands, including seasonal refreshes, LTO flavors, and promotional initiatives.
• Collaborate closely with Growth, CRO, and Creative teams to translate strategic priorities into visually high-performing experiences.
• Enhance overall visual quality to maintain credibility, beauty, and premium positioning on every page.
• Create templatized design solutions for faster builds and smarter reuse across growth initiatives.
• Work with Growth, Ecommerce, and CRO teams to apply test learnings, implement UI/UX improvements, and maintain high-performing brand pages.
• Must have 3–5 years of experience in designing for DTC, landing pages, or CRO-driven brand experiences.
• Demonstrated ability to work quickly and build templatized systems, with experience creating various template types either in-house or at an agency (agency experience preferred).
• Proficient user of Figma with the ability to create comprehensive design systems and prototypes.
• Possess a refined design eye that balances brand aesthetics with clear conversion goals.
• Ability to collaborate effectively across Growth, Brand, and Creative teams in fast-paced sprint environments.
• Understanding of conversion copywriting principles, including value propositions, benefit-focused messaging, and persuasive writing techniques.
• Some experience with low-code/no-code builders like Replo for implementation.
• Nice-to-have: skills in Photoshop, Illustrator, and After Effects for motion graphics.
• Competitive equity packages.
• Comprehensive benefits designed to support well-being, growth, and balance.
