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Upwork

Lead Product Designer, Ads & Monetization

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Upwork

📋 Description

• Take the lead in designing strategies and implementing them in the Ads & Monetization sector, ensuring top-notch product experiences that strike a balance between business objectives and user satisfaction.

• Collaborate with product managers, engineers, and data scientists to pinpoint areas for improving visibility, enhancing relevance, and boosting conversions through ads and sponsored placements.

• Transform intricate monetization objectives into user-friendly, ethical design flows that seamlessly integrate into primary marketplace interactions.

• Conduct prototyping and testing of new ad formats, exploring strategies, and placement mechanisms with a focus on experimentation and refinement.

• Utilize data and user feedback to enhance performance-driven features and workflows continuously, aiming to optimize client and talent satisfaction.

• Work across departments to ensure design coherence, clarity, and effectiveness by establishing shared frameworks and scalable patterns.

• Enhance Upwork's design culture by mentoring colleagues, sharing best practices, and advocating for quality and customer-centric solutions.


⛳️ Requirements

• Previous experience in designing for monetization, advertising platforms, or performance marketing, preferably in a marketplace or search-intensive setting.

• Strong product-oriented mindset with a proven track record of aligning design choices with business metrics and growth objectives.

• Portfolio demonstrating user-centric monetization design on web and/or mobile platforms, detailing your role, thought process, and accomplishments.

• Proficiency in tools like Figma, adeptness in rapid prototyping, experimentation frameworks, and working with data-rich interfaces.

• Familiarity with AI-driven systems, relevance models, or surfacing logic is advantageous.


🏝️ Benefits

• Comprehensive medical coverage for you and your family

• Unlimited PTO

• A 401(k) plan with matching

• 12 weeks of paid parental leave

• An Employee Stock Purchase Plan

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