Product Designer, WordPress

📋 Description

• Responsible for creating and maintaining website content templates and pages

• Focus on maximizing conversion rates, Core Web Vitals performance, and SEO rankings for platform members

• Develop reusable, modular block patterns and content sections optimized for clarity, responsiveness, and conversion across different lead types

• Design content with empathy for real estate investors, homeowners, sellers, and buyers

• Create content assets and messaging templates for platform-wide use while ensuring brand consistency and design variety

• Implement SEO best practices and perform keyword research for strong organic search performance

• Collaborate with Product and Engineering teams for WordPress editing experience enhancements and content-focused feedback

• Work with Customer Experience & Professional Services teams to update content systems based on customer needs

• Define content standards for usability, mobile responsiveness, and performance optimization across all templates

• Monitor content performance metrics and identify optimization opportunities

• Stay updated on conversion optimization, Core Web Vitals, SEO, and WordPress FSE trends

• Test and iterate on content variations to enhance member performance outcomes

• Document content creation processes and best practices for scalable operations

⛳️ Requirements

• Excellent verbal and written English communication skills for virtual meetings with internal peers and customers

• Proficient in Slack, Loom, async tools, and video calls for effective communication

• Strong eye for layout, hierarchy, whitespace, and modern UI/UX design

• Experience in building pages using visual content editors like WordPress Block Editor

• Knowledge in optimizing webpage content for performance metrics such as Conversion, Core Web Vitals scores, SEO, and Accessibility

• Familiarity with HTML & CSS

• Experience with design tools like Figma for mockups and handoffs

• Fluent in color theory and typography, with the ability to design for specific audiences

• Bonus: Experience in real estate, home services, or trust-critical industries

• Legal authorization to work in the U.S. and possess a U.S. mailing address

🏝️ Benefits

• 3 weeks of vacation time + 1 week of personal leave + 11 paid holidays annually

• 75% coverage for health, dental, vision, & life insurance plans

• Fully Remote & Flexible work environment for U.S. authorized employees

• Eligibility for 401(k) with immediate employee contributions and 1% employer contributions after 6 months

• Home office setup including a new computer and yearly stipend

• Personal Development Stipend for courses, training, or conferences

• Fitness Stipend for gym membership or home workout equipment

• Yearly Charitable Contribution of $500 in your name

• Free Monthly Books for personal and professional growth

• Paid Parental Leave of up to 6 weeks