Senior Web Designer

📋 Description

• Create impactful web experiences, including homepages, landing pages, onboarding flows, and educational pages, focusing on usability, engagement, and achieving measurable outcomes such as sign-ups, retention, and sales.

• Establish and maintain a scalable design system encompassing style guides, color/typography/spacing tokens, component libraries, iconography, and motion principles to ensure consistency across various brands.

• Translate design components into Gutenberg by defining blocks, patterns, variants, and constraints to facilitate seamless implementation by development teams.

• Generate comprehensive design deliverables, from wireframes and interactive prototypes to refined Figma files with annotations, real content, breakpoints coverage, and accessibility considerations.

• Collaborate closely with product managers, marketers, and developers to align designs with brand identity, strategic objectives, and technical feasibility.

• Utilize data and insights from heatmaps, analytics, and A/B tests to drive design decisions and iterate rapidly.

• Design with a focus on performance and accessibility, addressing contrast, semantic hierarchy, image optimization, animation budgets, and Core Web Vitals.

• Provide design quality assurance during the development phase to ensure fidelity and excellence in the final product.

• Stay updated on web design and UX trends to keep the brands at the forefront of innovation.

⛳️ Requirements

• Demonstrable portfolio of websites and landing pages showcasing conversion-driven design and strong UX expertise.

• Proficiency in Gutenberg, with the ability to think in terms of reusable blocks and patterns rather than individual pages.

• Expertise in Figma, including components, variants, auto-layout, tokens, library management, and clear annotation.

• Business-oriented mindset, connecting design choices to business objectives and demonstrating trade-off explanations.

• Strong collaboration skills with clear communication among product, marketing, and engineering teams, providing constructive and actionable feedback.

• Attention to detail, ensuring pixel-perfection when necessary and practicality in other aspects.

• Nice-to-have: Experience in crypto/iGaming/fintech industries, familiarity with accessibility best practices (WCAG), and performance-driven design.

🏝️ Benefits

• Health insurance

• Professional development