Web Designer

📋 Description

• Create and enhance WordPress websites and landing pages to facilitate appointment bookings and retail performance.

• Utilize HTML, CSS, and JavaScript to develop mobile-first user experiences that perform well.

• Establish scalable template systems to streamline campaign delivery processes.

• Implement SEO best practices and ensure technical optimization for all projects.

• Set up and maintain tracking infrastructure, including GA4, conversion events, and pixel integrations.

• Support landing page development for paid media campaigns like Google Ads and Meta.

• Ensure compatibility across browsers and optimize performance on various devices.

• Design WordPress websites using Divi and other frameworks while focusing on user experience and conversion rates.

• Create modular design systems for efficient asset production across different areas.

• Translate strategic recommendations into structured activation messaging within campaign templates.

• Optimize booking processes, call-to-action placements, and page structures based on performance data.

• Constantly enhance user experience and site structure to drive better outcomes.

• Select and implement visual assets that enhance revenue-driving services like clinical services and retail offerings.

• Make updates to client websites while ensuring template integrity and delivery efficiency.

⛳️ Requirements

• Preferably have 5+ years of progressive web development and design experience in a performance-oriented marketing setting.

• Proficient in WordPress CMS and page builders like Divi.

• Advanced skills in HTML, CSS, and JavaScript.

• Experience in creating conversion-focused landing pages.

• Familiarity with GA4, conversion tracking, and digital performance metrics.

• Understanding of SEO principles, structured data, and search technologies.

• Experience supporting paid media landing environments is a plus.

• Ability to develop scalable template systems rather than custom sites.

• Strong visual design skills with a data-driven approach.

• Detail-oriented with a focus on quality output.

• Effective communicator who can collaborate within a cross-functional marketing team.

🏝️ Benefits

• Opportunity for continuing education

• Access to national, regional, and local peer networking events