Creative Director – Affinity

📋 Description

• Take the lead in developing creative strategies for Affinity's advertising targeting Pro Creative audience

• Manage the creation and implementation of comprehensive campaigns spanning TV, digital, social, OOH, and performance channels

• Develop impactful and culturally relevant campaigns that resonate with audiences and drive growth

• Incorporate insights, trends, and data into creative work to enhance effectiveness

• Elevate storytelling and design to differentiate Canva in a competitive market

• Define messaging and creative platforms that resonate locally while maintaining global alignment

• Foster a culture of experimentation and learning from successes and failures

• Foster innovation across various formats and platforms, ranging from traditional to emerging channels

• Set the creative direction for how the Affinity product is presented in Marketing

• Ensure consistency across all channels, from product editorial to social content to experiential activations

• Manage creative resources for Affinity UK across in-house, agency, and specialist partners

• Evolve the global agency partner model to facilitate seamless collaboration and top-tier execution

• Collaborate closely with central ops to scale creative systems while upholding quality and speed

• Lead a high-performing creative team in the UK

• Cultivate a culture that encourages risk-taking, growth, and excellence

• Provide mentorship and creative guidance to regional creative teams

• Promote inclusion, collaboration, and regional empowerment within Canva's creative teams globally

• Work closely with marketing, growth, and product leaders in the UK and worldwide

• Be part of the Affinity Marketing Leadership team

• Translate business objectives into creative strategies that drive results

• Ensure alignment between global and regional teams without sacrificing local nuances

• Prioritize and manage Creative requests across all of Affinity marketing

⛳️ Requirements

• Minimum of 12 years in senior creative leadership roles, both in agency and in-house settings

• Demonstrated success in leading significant advertising campaigns

• Experience in mentoring and managing creative teams across multiple markets

• Deep understanding of the Pro Creative community

• Expertise in brand and performance creative across digital and traditional channels

• Impressive portfolio showcasing excellence in storytelling and advertising craftsmanship

• Strategic thinker who can link creative concepts to business outcomes

• Empathetic mentor with a collaborative, people-centric approach

• Strong communication and presentation skills, capable of influencing at all levels

• Thrives in fast-paced, global environments

• Culturally aware and globally minded, passionate about creating impactful work across markets

🏝️ Benefits

• Equity packages to align your success with ours

• Inclusive parental leave policy supporting all parents and carers

• Annual Vibe & Thrive allowance for wellbeing, social connection, office setup, and more

• Flexible leave options for recharging or giving back