Graphic Designer – Digital Communications Manager

📋 Description

• Produce high-quality visual content (social media graphics, infographics, presentations, ads, icons, and branded materials) in alignment with organizational brand standards.

• Create layouts for both digital and print materials, including policy briefs, reports, memos, and event invitations.

• Develop templates and style guides to maintain consistent brand identity across various platforms and partner entities.

• Collaborate with team members from different departments to transform complex policy concepts into visually appealing and easily understandable content.

• Oversee all social media channels (e.g., IG, Twitter, LinkedIn, Facebook), involving content planning, drafting, and customized design.

• Monitor, analyze, and report on social media analytics to assess campaign effectiveness and pinpoint areas for enhancement.

• Engage with audiences and stakeholders on social platforms, keeping abreast of emerging trends and best practices to enhance engagement and visibility.

• Support the implementation of SEO and SEM strategies to expand digital outreach.

• Design and manage brand advertisements for platforms like LinkedIn, including campaign targeting and optimization.

• Update and maintain website content on WordPress, ensuring alignment with brand guidelines and accessibility standards.

• Curate daily news clips for team members and maintain digital resource databases.

• Develop and test email marketing templates; oversee list segmentation, A/B testing, and audience engagement tactics.

• Create and execute email marketing campaigns (e.g., on Mailchimp, Constant Contact) for newsletters, fundraising efforts, and event promotions.

• Provide design, social media, and digital support to state chapters on an ongoing basis.

• Contribute to defining and measuring KPIs for design and digital campaigns, such as engagement metrics and ad performance.

⛳️ Requirements

• 3-5 years of professional experience in a communications role with a focus on graphic design.

• Portfolio showcasing strong graphic design abilities and proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficient in CMS platforms (e.g., WordPress), Mailchimp, Google AdWords, and basic HTML/CSS.

• Ability to balance creativity with brand consistency and adapt designs for various platforms.

• Skill in translating ambiguous ideas into clear and actionable outputs.

• Strong ability to manage competing priorities and deadlines with precise attention to detail.

• Excellent writing and editing skills with a keen eye for clarity, consistency, and tone.

• Highly independent and proactive, capable of managing projects autonomously while fostering collaboration and open communication with colleagues.

• Knowledge of digital communications strategies, multi-platform campaigns, social media management, and web content optimization.

• Experience in cross-channel marketing campaigns, integrating multiple channels for a cohesive digital communications strategy.

• Demonstrated willingness to continuously learn new design tools and digital technologies.

• Strong commitment to equity, education reform, and innovation within the education sector.

🏝️ Benefits

• Health, vision, and dental coverage

• Flexible spending plan

• Life insurance

• Short- and long-term disability insurance

• 401K plan with a match

• Paid family leave

• Paid time off (vacation, sick time, floating holidays, and all National holidays)